Building Smarter, Not Louder: Kayla Borders Featured in BizWeekly

We’re excited to share that MadeSouthern Marketing founder and marketing strategist Kayla Borders was recently featured in BizWeekly in “Building Smarter, Not Louder: MadeSouthern Marketing.”

The feature highlights Kayla’s journey from nearly a decade of corporate marketing experience to building a boutique marketing agency focused on helping small businesses approach marketing with greater clarity and intention.

What began as a part-time passion project in 2016 eventually grew into a full-time business. By 2024, Kayla had transitioned from her corporate career to focus on MadeSouthern Marketing full time, building an agency centered around a simple philosophy:

Small businesses don’t need more content. They need a better plan.

Today, MadeSouthern Marketing partners with businesses across a range of industries to bring strategy, brand, website, content, and digital marketing together into a more cohesive marketing presence.

As Kayla shares in the feature:

“Your website, your content, and your messaging should all be working toward the same goal: helping someone take the next step with your business.”

The article also explores what makes the MadeSouthern approach different: combining the strategic thinking developed through Kayla’s corporate career with the personal, hands-on experience of a boutique agency.

We’re grateful to BizWeekly for highlighting the story behind MadeSouthern Marketing and the mission that continues to guide our work: helping small businesses build smarter, show up with purpose, and create marketing that moves their business forward.

Read the full feature here: Building Smarter, Not Louder: MadeSouthern Marketing — BizWeekly